Monday, October 25, 2010

Back to the Mac

October 20, 2010. In Cupertino, California at Apple headquarters, Apple had its "Back to the Mac" event. At this event, Apple announced a number of new products, among them the new version of the MacBook Air.This new laptop is available in two sperate versions, both an 11.6" screen version weighing 2.3 lbs and the larger 13.3" screen weighing 2.9 lbs . Steve Jobs announced that he intended to merge some of the best features of the iPhone/Pad with the new Macs being released. The laptops will be beginning at $999, but could reach up to $1599, depending on the features/screen size you choose. Apple also announced the release of their new Mac OS X version, which will be dubbed Lion, intended to be released in September 2011. Alongside of this release, Apple intends to be adding the App Store to this new Mac OS, although there will be other ways of getting apps. Apple finally announced a new version of iLife, costing $49 for Macs already in service, and will be included in the charge of new posts. This is the first time in a while that Apple has chosen to specify on the Mac, rather then branching off in numerous directions, and could lead to increased profit. I personally believe this event was held in order to counter the rising sales of Windows 7 in the market and to combat microsoft further. More information can be found here.

--Karl J.

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